Safer
Safer is an AI-powered app designed to help individuals navigate cities safely by providing walking routes optimized for security. Whether you're new to a city, commuting at night, or simply prioritizing safety, Safer uses real-time crime data to recommend the safest paths. By addressing the challenge of uncertain or unsafe routes, Safer empowers users to make confident decisions, fostering peace of mind and encouraging exploration without fear.
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Customer Challenge
Navigating a city can feel daunting, especially when safety is a concern. Many people living in these urban areas want to feel safe while walking to their destinations. Unfortunately, current navigation apps don't address these concerns.
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Safer addresses the problem of unsafe or uncertain walking routes by using AI to analyze real-time crime data, to recommend the safest walking paths.
Safer empowers users to make informed decisions about their routes, reducing anxiety and enhancing confidence in their personal safety.
Design Thinking Process
1 / Customer Empathy
Understand customer pain points and product wants.
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Conducted 100+ customer interviews.
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Perform market research to better understand alternatives.
2 / Define
Identify most pressing customer needs and define product features.
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Define customer challenge.
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Create user personas.
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Analyze and prioritize most pressing customer pain points.
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3 / Ideate
Come up with ideas that tackle customer pain points.
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Ideate product features and organize through product roadmap.
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Create mock-ups for engineers to base work off of.
Customer Empathy
Our app was designed for those living in urban areas. We reached out to men and women in the ages of 18-45 who walked to their locations and lived in urban areas.
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What did we ask?
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Person background
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Product interest
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How does the persona learn about products?
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How persona buys and expects to buy product?
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How will persona use the product?
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What does the customer expect after post sale?
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Product needs
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Top pain points
Insights
01 Pain Point
People living in urban areas don't feel safe walking around at night, in new areas, and through high-crime neighborhoods/streets.
02 Pain Point
Current alternatives only prioritize the time-to-destination.
01 Solution
Use AI and relevant crime data to suggest routes that get users to their destinations through the safest streets/neighborhoods.
02 Solution
Create an alternative that gets users to their destination in the fastest, safest and most efficient way possible.
Define
Here are the personas that represent our different types of customers. In the next part, we journey with them by describing their actions, thoughts, and emotions throughout identified phases.
Customer Journey Map
The Customer Journey Map (CJM) is a snapshot of how customers engage with our product or service. With this, we can design better experiences for them!
User Stories & Acceptance Criteria
01
User Story
As a user, I want to find the safest walking route so I can avoid dangerous areas.​​​​​​​​
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02
User Story
As a newcomer, I want the app to guide me through safe areas so I can feel confident while exploring.​​​​​​​
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03
User Story
As a friend/parent, I want to feel safe knowing my loved one is avoiding high-risk areas.
01
Acceptance Criteria
- Must display safety scores for each route based on crime data
- Must have the option to prioritize safest route over the shortest or fastest route
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- Safe routes must be highlighted on the map in a distinct color
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Acceptance Criteria
- The app must have a Newcomer Mode that suggests pre-defined safe routes for exploring popular areas
- All suggested routes must avoid areas flagged as high-risk
- Points of interest must be highlighted along the route
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Acceptance Criteria
- The app must allow users to share their live location with friends and family
- Must display the safety rating of the chosen route to the loved one monitoring
- Users must have the option to send regular check-in updates to their contacts
Lean Canvas
The Lean Canvas Framework helps product teams to quickly validate and communicate their ideas. It focuses on solving problems and delivering value to customers in a lean, iterative way.
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Ideate
After understanding what users want and clearly defining it, I worked on creating a clear plan with a Product Roadmap and a mock-up using Figma.
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